Destination Insights
Destination Insights

Monitoring Travel Trends

Where people are going matters now more than ever—and so does making informed decisions. Use the drop-downs below to get started on reviewing recent travel search data* and comparing trends.

Filter by:
{{item.name}} {{item.name}}
Accommodation
Air
Domestic
International
Last 30 days
Last 60 days
Last 90 days

Travel Demand

Destination popularity can change in an instant depending on world conditions. See how travel demand has changed for your selected location(s) over time.

Geographic Demand

Different cities, countries and areas of the world have varying demands. Determine which places are top destinations with the highest travel interest.

Top demand by destination area

  • {{$index+1}} {{item.code}}
    {{item.queries}}

Top demand by destination country

  • {{$index+1}} {{item.country.name}}
    {{item.queries}}

Top demand by destination location

  • {{$index+1}} {{item.code}}
    {{item.queries}}

Top demand by destination city

  • {{$index+1}} {{item.code}}
    {{item.queries}}
area
country
location
city

Demand Growth

Changes in travel destinations can range from slow to rapid depending on regulations. See which places experienced the highest growth in demand over the selected time range.

Top growth by destination area

  • {{$index+1}} {{item.code}}
    {{item.growthScale}}

Top growth by destination country

  • {{$index+1}} {{item.country.name}}
    {{item.growthScale}}

Top growth by destination location

  • {{$index+1}} {{item.code}}
    {{item.growthScale}}

Top growth by destination city

  • {{$index+1}} {{item.code}}
    {{item.growthScale}}
Top Rising Destinations by growth in consumer search interest based on your selection of filter(s) and date range. Growth is calculated on a period over period basis to cater to dynamic changes in the travel industry (e.g. if a date range of 2 months is selected, growth will be calculated relative to 2 months prior).
  • Over 75%
  • Between 50% to 75%
  • Between 25% to 50%
  • Between 10% to 25%
  • Between -10% to 10%
  • Between -10% to -25%
  • Between -25% to -50%
  • Between -50% to -75%
  • Below -75%

Origins of Demand

It’s important to monitor incoming demand and plan ahead. Determine which travelers are interested in your selected location.

TOP DEMAND BY ORIGIN LOCATION

TOP DEMAND BY ORIGIN COUNTRY

  • {{$index+1}} {{item.location}} {{item.location}}
    {{item.queries}}
  • {{$index+1}} {{item.location}} {{item.location}}
    {{item.queries}}

Flight & Accommodation Demand Sizing Tool

Select up to 10 countries you want to compare and get a better understanding of travel demand from the graphs below.

{{item.name}}
{{item.name}}
{{item.name}}
{{item.name}}

INBOUND INTEREST FROM SELECTED COUNTRIES TO PRIMARY COUNTRY

OUTBOUND INTEREST FROM PRIMARY COUNTRY TO SELECTED COUNTRIES

Visit Google Trends to learn more.

Explore these resources for additional insights